In a significant move set to redefine home entertainment in the Philippines, Haier, a global leader in consumer electronics and home appliances, has partnered with Abenson, one of the country’s largest appliance retailers, to launch its latest innovation—the Haier Mini LED TV. The event, held on June 27, 2025, at Abenson’s flagship store on Quezon Avenue, marked a bold new chapter in home viewing experiences, bringing next-level picture quality and smart features to Filipino households.
A Partnership Built on Innovation and Accessibility
The collaboration between Haier and Abenson isn’t just another brand tie-up; it’s a strategic partnership aimed at making advanced home entertainment technology more accessible to Filipino consumers. Abenson’s extensive retail network, both online and offline, ensures that the Haier Mini LED TV reaches a wide audience. This launch also signifies Haier’s growing focus on the Philippine market, positioning the country as a key destination for its latest product innovations.
Haier’s CEO Xuhong Yan expressed the company’s commitment to delivering high-quality, innovative products tailored for Filipino homes. Meanwhile, Abenson’s representative, Apple Ma, highlighted their mission to bring the best global technology to local consumers, making this partnership a perfect fit.
The Event: Where Technology Meets Lifestyle
The launch event was more than a simple product unveiling—it was a full-fledged entertainment experience that blended technology, lifestyle, and culture. Hosted by popular media personalities Aiyana Perlas and Noel Blanco, the event attracted a mix of tech enthusiasts, influencers, media professionals, and consumers.
Adding to the glamour, several well-known figures from the Philippine entertainment and digital content world graced the occasion. Chito Miranda, a famous OPM artist, spoke about how important high-quality audio and visual equipment is for enjoying music and movies at home. Popular gaming content creator Cherizawa emphasized how the TV’s low latency and superior refresh rate will appeal to gamers, while lifestyle influencer Shanaia Gomez shared how the sleek design and smart features complement modern living spaces.
The event also featured live performances, interactive demo zones, and exclusive product previews that allowed attendees to experience the Mini LED TV’s cutting-edge features first-hand.
Key Features That Redefine Viewing Experience
At the heart of the Haier Mini LED TV’s appeal are its impressive technical specifications and features, designed to deliver a cinematic experience in the comfort of your living room.
True Color Pro Technology
One of the standout features of the new Mini LED TV is Haier’s True Color Pro technology. Traditional LED TVs often struggle with contrast and color depth. By contrast, Mini LED technology uses thousands of tiny LEDs divided into hundreds of dimming zones. This allows for much more precise control over brightness and darkness, delivering richer blacks, brighter whites, and a broader color spectrum.
True Color Pro enhances this capability by using advanced color calibration techniques. The result is stunning image quality with realistic skin tones, vibrant landscapes, and sharp details in both bright and dark scenes.
4K HDR with Dolby Vision
Haier’s Mini LED TV comes with native 4K HDR resolution, ensuring ultra-clear picture quality. The addition of Dolby Vision brings a new level of dynamic range, enhancing color depth, brightness, and contrast. Whether you’re watching a blockbuster movie or streaming your favorite TV series, the details come alive with cinematic precision.
Dolby Atmos Sound
Visual excellence is perfectly matched with immersive sound, thanks to built-in Dolby Atmos support. This technology creates a multidimensional audio environment, making it feel like sound is coming from all around—even above your head. From whisper-quiet dialogues to explosive action scenes, the audio experience is as engaging as the visuals.
Game Mode Pro
Gamers have something to celebrate with the inclusion of Game Mode Pro. This feature drastically reduces input lag, optimizes refresh rates, and enhances motion clarity. Whether you’re playing fast-paced shooters or visually demanding RPGs, the TV’s quick response and sharp display make it an ideal choice for console and PC gaming.
AI Smart Home Integration
The Haier Mini LED TV is more than just a display—it’s a smart home hub. With built-in Google TV, users can navigate easily through streaming apps, live TV, and personal media libraries. Voice control features allow you to adjust settings, search for content, and control compatible smart home devices without needing to touch the remote. This hands-free convenience aligns perfectly with modern, connected lifestyles.
Design and Aesthetic Appeal
Beyond its technical prowess, the Haier Mini LED TV also excels in design. Featuring ultra-thin bezels, a sleek metallic finish, and a minimalist stand, it blends seamlessly into contemporary living rooms. The TV’s slim profile makes wall mounting an attractive option for homeowners looking to save space and enhance room aesthetics.
Models and Pricing
Haier has introduced two main models for the Philippine market:
- H65M80FUX – 65-inch Mini LED TV
This model offers a balanced blend of size and performance, making it suitable for medium to large living rooms. - H75M80FUX – 75-inch Mini LED TV
Designed for larger spaces, this version offers a more immersive experience with all the same high-end features as its smaller counterpart.
Both models come with 4K HDR resolution, Dolby Vision and Dolby Atmos support, True Color Pro technology, and Game Mode Pro. Additionally, they include hands-free voice control for easier operation.
During the launch period, Abenson announced special promotional pricing to encourage early adoption. While official SRPs were not disclosed during the event, attendees were able to take advantage of exclusive launch discounts and flexible installment plans.
Consumer Reaction and Expert Reviews
Initial feedback from consumers and tech experts has been overwhelmingly positive. Attendees at the launch event had the opportunity to participate in live demos and product trials. Many noted the impressive contrast levels, vibrant color reproduction, and the TV’s ability to handle both fast-motion gaming and high-definition streaming content without lag or blur.
Peter from GizGuide, a respected tech reviewer in the Philippines, praised the TV for delivering excellent value for its price point. He noted that Haier’s offering is particularly significant for Filipino consumers who want to experience premium TV technology without breaking the bank.
Influencers present at the event also took to social media to share their excitement. They highlighted the TV’s smart home compatibility, Dolby-powered sound, and striking design as key selling points for the modern Filipino home.
Looking Ahead: Haier’s Commitment to the Philippine Market
Haier’s Mini LED TV launch signals a broader strategy to deepen its presence in the Philippine consumer electronics market. The company’s leadership mentioned that this is just the beginning, with more smart home devices and high-end appliances planned for release in the coming months.
For Abenson, the partnership underscores its ongoing mission to be the go-to destination for the latest in home technology. By securing exclusive distribution rights for the Haier Mini LED TV, Abenson further strengthens its portfolio of innovative products that cater to Filipino consumers’ evolving needs.
Conclusion
The launch of the Haier Mini LED TV in partnership with Abenson marks a significant milestone in the Philippine home entertainment landscape. With its advanced picture quality, immersive audio, smart home features, and gamer-friendly enhancements, this TV sets a new benchmark for what consumers can expect from a mid-range, feature-packed television.
For Filipino households looking to upgrade their entertainment setups, the Haier Mini LED TV offers a compelling combination of performance, design, and affordability. As the demand for smarter, more immersive home experiences continues to grow, collaborations like this one between Haier and Abenson are setting the standard for the future.
Whether you’re a movie enthusiast, a passionate gamer, or someone who simply wants to enjoy stunning picture quality in your living room, the Haier Mini LED TV is a product worth considering.