Mahindra has redefined adventure with the launch of the Thar Roxx, a more luxurious and family-friendly version of the iconic Thar. Starting at a competitive price of ₹14 lakh (ex-showroom), the Thar Roxx features a rugged design, spacious 5-door layout, modern tech, and top-notch off-road performance. Designed for both the off-road enthusiast and the urban driver, this premium SUV is poised to create a new segment in the Indian SUV market.
🚙 Design Evolution: Muscular Yet Modern
The Mahindra Thar Roxx maintains the rugged charm of the original Thar while introducing modern styling cues for a premium look. The front fascia sports a refreshed six-slat grille, projector headlamps, and distinctive C-shaped LED DRLs, giving it an aggressive yet upscale presence.
The biggest change is the 5-door configuration, making the Thar Roxx more versatile for families and long-distance travelers. Its side profile reveals a stretched wheelbase (2850 mm), allowing more room for passengers and cargo. Stylish 18-inch alloy wheels come standard, with 19-inch options available on higher variants.
At the rear, LED tail lamps and a tailgate-mounted spare wheel retain the classic SUV appeal. With an overall length of 4428 mm and height of 1923 mm, the Thar Roxx has a commanding road presence.
🛋️ Premium Interior: Modern Comfort with High-Tech Features
Step inside, and you’ll be surprised by how upscale the Thar Roxx feels. It’s a true blend of rugged durability and modern luxury. Key interior highlights include:
- Dual-tone interior (Beige-Black or Mocha Brown)
- Leatherette seats and soft-touch dashboard materials
- 10.25-inch touchscreen infotainment system with wireless Android Auto & Apple CarPlay
- 10.25-inch fully digital instrument cluster
- 9-speaker Harman Kardon premium audio system
- Ventilated front seats with 6-way electric adjustment (driver)
- Panoramic sunroof (segment-first in off-roaders)
- Multi-zone climate control with rear AC vents
- Sliding co-driver armrest and USB Type-C charging ports
The Thar Roxx seats five adults comfortably, with reclined rear seats and 447 liters of boot space—a significant improvement over the 3-door Thar.
⚙️ Engine Options and Performance
The Thar Roxx is built to perform, both on and off the road. It offers two robust engine options:
| Engine | 2.0L mStallion Turbo Petrol | 2.2L mHawk Turbo Diesel |
|---|---|---|
| Power | 177 PS | 175 PS (152 PS in lower trims) |
| Torque | 380 Nm | 370 Nm (330 Nm in lower trims) |
| Transmission | 6-speed MT / 6-speed AT | 6-speed MT / 6-speed AT |
| Drive Options | 2WD (RWD) | 2WD / 4WD |
| Mileage (ARAI) | 12.4 km/l | 15.2 km/l |
The Thar Roxx uses an independent front suspension and a multi-link rear suspension with Watts linkage, enhancing ride quality and handling on all surfaces.
🧭 4×4 Off-Road Capability
For serious off-roaders, the Thar Roxx doesn’t disappoint. The 4×4 diesel variants come with:
- Shift-on-fly 4WD with high and low range
- Electronic locking differential on top variants
- Water wading depth of 650mm
- Multiple terrain modes: Grass/Gravel/Snow, Mud/Rut, Sand
🛡️ Safety Features
Mahindra has equipped the Thar Roxx with an impressive safety suite, even on the base variants:
- 6 airbags (standard)
- Electronic Stability Program (ESP)
- Hill hold and descent control
- ISOFIX child seat anchors
- Traction control system
- 360-degree camera (top trims)
- ADAS (Advanced Driver Assistance System) from AX3L variant onwards
- Electronic parking brake with auto-hold
- All-wheel disc brakes and TPMS
📊 Variants and Pricing
The Thar Roxx comes in six variants across multiple powertrain options:
| Variant | Starting Price (Ex-Showroom) | Key Highlights |
|---|---|---|
| MX1 | ₹12.99 lakh (Petrol) / ₹13.99 lakh (Diesel) | LED DRLs, 18-inch wheels, 6 airbags |
| MX3 | ₹14.99 lakh (Petrol AT) / ₹15.99 lakh (Diesel MT) | Touchscreen, rear AC, cruise control |
| AX3L | ₹16.99 lakh (Diesel MT) | 10.25″ displays, wireless Apple CarPlay, ADAS |
| MX5 | ₹16.49 lakh (Petrol) / ₹16.99 lakh (Diesel) | Premium sound, sunroof, ventilated seats |
| AX5L | ₹18.99 lakh (Diesel AT) | Premium features, Harman audio |
| AX7L | ₹18.99 lakh (Diesel MT) / ₹23.09 lakh (Diesel AT 4WD) | Full ADAS, panoramic sunroof, 4×4 system |
🛠️ March 2025 Feature Updates
In a recent update, Mahindra added three new convenience features:
- Keyless entry with request sensors
- Sliding front armrest
- Aerodynamic wipers for quieter cabin experience
These subtle updates enhance everyday usability without increasing the price significantly.
🎨 Available Color Options
The Thar Roxx is available in seven striking shades:
- Everest White
- Stealth Black
- Nebula Blue
- Battleship Gray
- Deep Forest
- Tango Red
- Burnt Sienna
These colors reflect both the rugged and refined character of the Thar Roxx.
📍 Market Positioning
The Thar Roxx uniquely blends adventure and comfort. While it directly challenges the Force Gurkha 5-door, its features and refinement also make it a viable alternative to urban SUVs like Hyundai Creta, Kia Seltos, and Mahindra Scorpio-N.
By combining 4×4 capability with luxury car features, Mahindra has created a niche offering that appeals to both off-road enthusiasts and city dwellers seeking a bold statement SUV.
✅ Conclusion
The Mahindra Thar Roxx isn’t just an evolution—it’s a revolution for the Thar nameplate. With its 5-door practicality, premium interiors, feature-rich cabin, and robust powertrains, it offers true go-anywhere capability without compromising daily comfort.
Starting at ₹14 lakh, it delivers unmatched value in the segment, making it a top contender for anyone seeking a luxury lifestyle SUV with genuine off-road DNA.
❓FAQs
Q1: Is 4×4 available in Mahindra Thar Roxx?
Yes, but only with the diesel engine in higher trims.
Q2: What is the boot space of Thar Roxx?
It offers 447 liters of cargo space—ideal for weekend getaways.
Q3: Does the Thar Roxx offer ADAS?
Yes, Level 2 ADAS is available from the AX3L variant onwards.
Q4: What are the engine options?
A 2.0L turbo-petrol and a 2.2L diesel engine, both available with manual or automatic transmissions.