Luxury meets adrenaline as Mercedes-Benz Philippines unveils an exciting new campaign that brings the pinnacle of motorsports closer to its elite customers. The premium automaker is offering an exclusive chance to win an all-expenses-paid trip to the 2025 Formula 1 Singapore Grand Prix — one of the most iconic races on the F1 calendar. This once-in-a-lifetime opportunity is part of a brand engagement program designed to reward loyal customers while reinforcing the brand’s deep-rooted connection to Formula 1 racing.
In this blog, we take a closer look at the campaign, participation criteria, benefits, and what makes this experience so special for fans of performance, luxury, and speed.
🏎️ The Essence of the Campaign
The “Drive to Singapore Grand Prix” campaign celebrates Mercedes-Benz’s long-standing legacy in Formula 1 through its customer engagement initiatives. In a bid to bring motorsports enthusiasts closer to the action, Mercedes-Benz Philippines is curating an ultra-exclusive experience at Marina Bay Street Circuit, Singapore, home to the world’s first night F1 race.
Key Campaign Highlights:
- Grand Prize: VIP trip for two to the 2025 Singapore Grand Prix
- Inclusive of: Round-trip airfare, 5-star accommodation, VIP Paddock Club passes
- Campaign Period: June 1 – August 31, 2025
- Open to: Customers purchasing any brand-new Mercedes-Benz vehicle during the promo period
It’s a masterclass in blending luxury brand loyalty with the thrill of motorsports.
🇩🇪 Mercedes-Benz and Formula 1: A Winning Heritage
Before diving deeper into the promotion, it’s essential to understand the legacy Mercedes-Benz holds in the world of Formula 1.
The Mercedes-AMG Petronas Formula One Team has been among the sport’s most dominant forces in the turbo-hybrid era, winning eight consecutive Constructors’ Championships from 2014 to 2021. With drivers like Lewis Hamilton and George Russell, the team continues to embody precision engineering, innovation, and performance.
Through this campaign, Mercedes-Benz PH taps into this racing heritage to offer fans a gateway to experience the sport up close and in ultimate luxury.
✈️ What’s Included in the Grand Prize Package?
Winners of the Mercedes-Benz Philippines promotion will be treated to a VIP motorsport getaway curated by the brand’s event and travel partners.
Here’s a breakdown of what the grand prize includes:
| Feature | Description |
|---|---|
| ✈️ Round-trip Flights | Business Class return tickets from Manila to Singapore |
| 🏨 Luxury Hotel Stay | 4 Days / 3 Nights at a 5-star property in Marina Bay vicinity |
| 🏁 Paddock Club Access | Premium seating, gourmet dining, pit lane tours & meet-and-greet opportunities |
| 🛍️ Mercedes-Benz Merchandise | Official racing team merchandise pack and welcome gifts |
| 🚘 Local Transfers | Chauffeured airport and circuit transfers |
| 📸 Event Photoshoot | Complimentary pro photos during the Grand Prix weekend |
It’s not just a trip — it’s an all-access pass to the world of high-performance racing and luxury living.
🛒 How to Enter the Campaign
Participation in the campaign is straightforward, designed to reward both first-time buyers and long-time brand patrons.
Entry Eligibility:
- Open to all individuals who purchase a brand-new Mercedes-Benz car from any authorized dealership in the Philippines between June 1 and August 31, 2025.
- Every purchase automatically qualifies the customer for the raffle draw.
- Multiple purchases during the promo period mean multiple entries.
- Raffle draw to be held in early September under DTI supervision.
🚗 Eligible Models for the Promo
Customers can choose from Mercedes-Benz’s luxury lineup including sedans, SUVs, and AMG performance models.
Eligible Mercedes-Benz Models:
- A-Class Hatchback & Sedan
- C-Class & E-Class Sedans
- GLA, GLB, GLC, and GLE SUVs
- Mercedes-Benz V-Class
- Mercedes-AMG Series (C43, GLA 45, etc.)
Whether you go for the compact elegance of the A-Class or the commanding presence of a GLE SUV, your purchase brings you one step closer to F1 excitement.
🧠 Why This Campaign Stands Out
Unlike generic discounts or cashbacks, this campaign elevates brand experience by tapping into aspirational passions—particularly Formula 1, which is witnessing a resurgence in global popularity.
Reasons Why This Campaign Clicks:
- Aligns with brand values: innovation, performance, exclusivity
- Builds emotional connection: F1 fandom + brand engagement
- Offers memorable experiences instead of just transactional rewards
- Drives premium car sales during Q2 and Q3 — critical sales quarters
- Strengthens loyalty among affluent clients and motorsport fans
It reflects a lifestyle-based marketing approach that many premium brands now embrace — promoting products through shared passions, not just product features.
🎤 Customer Testimonials & Past Winners (If Applicable)
While this may be the first edition of the campaign in the Philippines, similar contests have been run by Mercedes-Benz in other regions like Europe and the Middle East.
Past Winner Insight – Europe 2023 Edition:
“Watching Lewis Hamilton race from the Paddock Club while sipping champagne was surreal. This trip made me even more proud to drive a Mercedes-Benz.”
— Lisa B., Stuttgart, Germany
📍 Participating Dealerships in the Philippines
Customers can join the promotion by purchasing from any of the official Mercedes-Benz dealerships:
- Mercedes-Benz Greenhills
- Mercedes-Benz BGC (Bonifacio Global City)
- Mercedes-Benz Alabang
- Mercedes-Benz Cebu
All dealers are equipped to guide you through vehicle purchase, registration for the raffle, and assist with customer queries.
🗓️ Important Dates to Remember
| Event | Date |
|---|---|
| Promo Start Date | June 1, 2025 |
| Promo End Date | August 31, 2025 |
| Raffle Draw | September 5, 2025 |
| Grand Prix Trip Dates | September 19–22, 2025 |
💡 Final Thoughts: Motorsport Meets Luxury Lifestyle
The Mercedes-Benz PH F1 Singapore Grand Prix Giveaway isn’t just a campaign; it’s a statement. It says that the brand doesn’t just sell cars—it sells dreams, passions, and unforgettable experiences.
If you’ve been considering buying a Mercedes-Benz, this campaign gives you an even bigger reason to take the leap. After all, how often do you get a chance to drive away in a luxury vehicle and fly into a VIP Formula 1 weekend?
Whether you’re a lifelong F1 enthusiast or a luxury aficionado seeking your next thrill, Mercedes-Benz’s latest initiative gives you the best of both worlds.
❓ FAQs
Q1: Do I need to register separately for the promo?
No. Once you buy a new Mercedes-Benz from an official dealership within the promo period, you are automatically entered.
Q2: How will the winner be chosen?
Through a supervised electronic raffle draw conducted in early September 2025.
Q3: Can the trip dates be rescheduled?
No. The trip is tied specifically to the 2025 Singapore Grand Prix weekend.
Q4: Can I transfer the prize?
No. The prize is non-transferable and valid only for the winner and one guest.