The Norton name is etched into the golden history of British motorcycling. With a lineage dating back to 1898, Norton Motorcycles is more than just a manufacturer — it’s a symbol of craftsmanship, heritage, and speed. The Norton V4, specifically the V4SV and the more track-focused V4CR, mark the brand’s contemporary return to the world stage. These motorcycles combine cutting-edge technology with classic British styling and spirit, creating a compelling narrative of resurrection, innovation, and prestige.
A Brief History of Norton Motorcycles
Before diving into the details of the V4, it’s essential to understand Norton’s roots. The company rose to prominence in the early 20th century, famously dominating the Isle of Man TT races. From the featherbed frame of the 1950s to the Commando of the 1970s, Norton consistently blended innovation with aesthetics.
However, Norton faced financial struggles in the late 20th and early 21st centuries, leading to multiple ownership changes. The most recent and significant revival came under TVS Motor Company, an Indian automotive giant, which acquired Norton in 2020. Under TVS’s stewardship, Norton has been reborn with a renewed focus on quality, innovation, and luxury.
Introducing the Norton V4: SV and CR
(Super V4 Sports Version) and the V4CR (Café Racer) are premium, hand-built motorcycles designed for riders who demand performance and exclusivity. These models are not mass-produced machines; they’re handcrafted masterpieces, built in Norton’s state-of-the-art facility in Solihull, UK.
Key Specifications
- Engine: 1200cc 72° V4
- Power: ~185 bhp @ 12,500 rpm
- Torque: 125 Nm
- Top Speed: ~299 km/h (electronically limited)
- Chassis: Aluminium tubular frame, hand-welded
- Suspension: Öhlins fully adjustable front and rear
- Brakes: Brembo radial calipers
- Electronics: 6-axis IMU, TFT display, traction control, quickshifter
The performance figures position the Norton V4SV in the same league as Ducati’s Panigale V4 and Aprilia’s RSV4. But where it distinguishes itself is in style, luxury, and handcrafted exclusivity.
Design: An Artform in Motion
One look at the Norton V4 and it’s clear this isn’t just another superbike. The carbon fibre bodywork, billet aluminium components, and elegant curves give the bike a truly bespoke appearance. The V4SV is offered in two trim options: Manx Silver (classic) and Carbon (aggressive and modern). Each reflects Norton’s heritage in its own way.
The single-sided swingarm, under-seat exhaust, and hand-stitched leather seat are not just functional choices — they’re design statements. Whether parked or at full throttle, the V4 turns heads.
The V4CR, meanwhile, offers a naked version of the same platform, leaning heavily into café racer culture. With a minimalist design, exposed frame, and aggressive stance, it’s a street-focused machine for those who value form and function equally.
Performance and Ride Quality
It isn’t just about looks. At its heart is a race-derived 1200cc V4 engine, initially developed for the Isle of Man TT. The engine screams past 12,000 rpm but retains linear torque delivery throughout the range, making it usable on both road and track.
The Öhlins NIX30 fork and TTXGP monoshock offer superb adjustability and feedback. Combined with Brembo brakes, the V4 offers razor-sharp control in corners and immense stopping power.
The 6-axis IMU adds a safety layer, adjusting traction control, wheelie control, and cornering ABS in real time. There’s also a quickshifter and auto-blipper, enhancing gear changes for spirited riding.
Despite the race pedigree, the V4SV is surprisingly refined at low speeds. That’s a testament to Norton’s dual ambition: to create a motorcycle that performs on the track yet remains road-friendly for weekend touring.
Craftsmanship and Production Philosophy
Unlike mass-produced superbikes, every Norton V4 is hand-built by a dedicated technician. The company has emphasized quality over quantity, focusing on creating motorcycles that feel like rolling sculptures. Norton has adopted a “no-compromise” quality control system, ensuring that every weld, bolt, and panel reflects British engineering excellence.
TVS has invested heavily in new production lines, state-of-the-art R&D, and skilled staff to ensure the V4 is not only a motorcycle, but a luxury product. This commitment to detail is evident in every corner of the bike.
Technology and Features
The V4SV and V4CR are equipped with a suite of modern electronics:
- 6-inch TFT full-colour display with smartphone connectivity
- Multiple riding modes (Rain, Road, Sport)
- Cornering ABS and Traction Control
- Quickshifter with Auto-Blipper
- LED lighting system
- Keyless ignition and steering lock
Despite its retro aura, is packed with modern tech. Norton has made sure it’s not just a pretty face but a smart and connected machine.
The Norton V4 vs. the Competition
In the premium superbike space, the V4 faces off against giants like:
- Ducati Panigale V4
- BMW M 1000 RR
- Aprilia RSV4 Factory
- Kawasaki Ninja ZX-10RR
But isn’t trying to undercut these rivals on price or specs. Instead, it offers exclusivity, craftsmanship, and heritage — things mass-produced bikes can’t match. You don’t just buy a Norton; you own a piece of British motorcycling legacy.
Availability and Pricing
It is not widely available and is built to order. The price reflects its boutique appeal — the V4SV costs around £44,000 (₹45-50 lakhs in India with duties), while the V4CR commands a similar premium. These prices place it firmly in the luxury segment, competing not just with bikes, but with high-end cars and collector’s items.
Currently, Norton is evaluating limited launches in global markets including India, the UAE, and parts of Europe, with direct-to-customer experiences and exclusive dealership tie-ups.
Future: More Than Just a Comeback
It represents a new chapter — not just for the company, but for British engineering and motorcycling pride. Under TVS’s watchful eye, Norton has gone from a struggling legacy brand to one with serious potential in the high-end motorcycle segment.
Beyond the V4, Norton is working on:
- The Commando 961 (modern retro)
- Electric Norton bikes (in development)
- Middleweight platforms (to appeal to broader audiences)
The V4 is not just a flagship product; it’s a statement — is back, and this time, it’s built to last.
Final Verdict
The Norton V4 is a rare breed in today’s world of mass-produced machines. It brings together tradition, passion, power, and prestige in a way that few motorcycles can. Whether you’re a collector, a performance enthusiast, or someone with a deep love for motorcycling history, the V4 offers a blend of the past and future — with British soul in every rev.
